Alan Newman Research and Richmond Focus Group Center conduct hundreds of focus groups per year. A focus group is an informal, round-table discussion lead by a professional moderator. Most often, the discussion is in regard to a service, a particular product, or advertising. It was in focus groups that ideas like the automatic shut-off iron, bottled spaghetti sauce, and plastic shampoo bottles were conceived. We never sell or promote any products or services. In fact, we usually pay participants for sharing their views with us. Participants usually receive a cash payment as a token of our appreciation for helping with our research effort. Focus groups generally last about 2 hours and are a lot of fun. We have a database of about 10,000 people from which we select participants for our groups. If you would like to be included in our database so that your opinions can be heard in future sessions, please fill out and submit the form below. Your responses will be kept confidential and will only be used to select qualified participants for upcoming sessions.
Note: The following registration
is for Virginia residents only.
