| For me, the challenge (and ultimately, the fun) in
quantitative research is in turning each client’s abstract problem
into an analysis of real people – consumers, CEOs, physicians
or any other group of interest. Armed with extensive experience in
different and creative methods, we can confidently recommend the best
way to question these real people. Once the data is collected, I can
dig in and crunch the numbers… I get totally caught up in interpreting
the results. I love to be able to tell interesting stories from the
data we collect. Lee Anne Holdren, Vice President lholdren@anr.com |
