Developments in teleconferencing software have enabled Alan Newman Research to conduct hundreds of telephone focus groups. They function very much like face-to-face groups, with minimal loss in group dynamics. New telecommunication software enables participants to speak to one another as if they were in the same room, while offering clients a virtual back room in which to “observe” the groups and communicate with one another. Telephone groups are particularly useful for groups with senior level executives and professionals and for clients with limited research budgets who need national representation in their research. The cost is comparable to in-person groups without travel expenses, and the technology has been tested with positive results and continues to improve.